Tuesday, January 29, 2008

Clever site

Corporations are trying to figure out the internet and how to use it to increase sales. Here's an innovative idea from HEMA. It is a Dutch department store. I'm told that the first store opened on November 4, 1926, in Amsterdam and that now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxembourg, and Germany . Take a look at HEMA's product page . You can't order anything and it's in Dutch but just wait a couple of seconds and watch what happens.

This has to get attention which is the whole point of advertising.

http://producten.hema.nl/

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